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职务 Associate Professor


Cheah Chee Wei

 

Full name:Cheah Chee Wei
Position:Associate Professor
College:SZTU Business School


Personal Profile

Dr Henry Cheah obtained his Ph.D. in Marketing degree from Monash University (World Top 100 university), and an MBA degree – with High Distinction (major in International Business). He was awarded the best MBA student in 2012. Both degrees were under full scholarships. He was the visiting scholar in European Business School (EBS), Germany in 2012. Henry is recently appointed as Adjunct Research Fellow by Asian Strategy & Leadership Institute (ASLI), and Centre of Public Policy Studies (CPPS). His research interest areas include marketing strategy, business network, and qualitative marketing research. He has published a few journal articles (SCCI Indexed) and book chapters. Selected publications could be found in https://www.researchgate.net/profile/Henry_Cheah2

Before joining academia in 2017, he was an entrepreneur and had hands-on experiences in international marketing. Henry was in furniture export business for 16 years. His furniture products were exported to 47 countries, including North America and the Middle East. As a frequent traveller, he has lived and visited more than 50 countries.

 

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